Techniques for writing SEO-resistant articles

Techniques for writing SEO-resistant articles
In order to make an article that is strong against SEO, it is important to write the information that users want while making it highly convenient.

This time, what are the articles that are strong in SEO? I would like to focus on techniques for writing articles that are strong against SEO (how to write and create articles).
Techniques for writing SEO-resistant articles

What is a SEO article?

What is an SEO article?A blog post created with the user's convenience in mind for top rankings.

User convenience is one of the important factors listed by Google: 

If you focus on the user, everything else will follow.

From the outset, Google has always put user experience first.

Google also makes the following statement:
Create pages with the user's convenience first, not the search engine.

In other words, it is important for SEO articles to aim for high-ranking display while improving the user's convenience by making it easy to understand, easy to read, and easy to use .

From this, points for writing articles that are strong in SEO should be more convenient and have high-quality contentIt becomes.

Techniques for writing articles that are strong against SEO (* How to write and create articles)

Use the following procedures and techniques to write an SEO-friendly article.

  1. Choose keywords
  2. Decide the title
  3. Set headings 
  4. Decide the table of contents ( article composition)write articles alone the table of contents 
  5. operate

  1. choose keywords

Use the keyword planner to select keywords while holding down the following three points.

Relevance
Search volume
Competitiveness

After logging in to Keyword Planner, replace the theme of the site with keywords as shown below, and press the 'start button".

* For example, if the blog “SEO Lab”, the theme of the site is SEO measures, so enter “SEO measures”

Relevance

Investigate relevance and select keywords as follows:

As described above, select keywords that are highly relevant to the site theme, such as “seo check”, “seo keyword”, “seo ranking”, and “seo method” from “keywords (in order of relevance)".

Search volume

Investigate the search volume and select keywords as follows.

As described above, check the average search volume from the numerical values such as "000 to 1000", " 1000 to 1000",1000 to 100,000", and select the keyword that the user is actually searching.

For example, if the average search volume is "100-1000",it is a keyword that users are searching about 100 to 1000 times a month.

Competitiveness

Investigate competition and select keywords as follows:
As described above, select keywords based on the competitiveness indicators of" low" "medium",and"high" while judging whether it is easy to rank higher.

Competitiveness"is based on the keyword's bidding performance in AdWords ads."Low = keywords with low bids and low competitiveness = easy to rank" "High = keywords with high bids and high competitiveness = not ranked high" To understand.

Another method is to use the site authority (an index that quantifies the strength of domains and pages), which can be obtained from the ahrefs and moz toolbars, to determine competitiveness.

In summary, select keywords that are highly relevant to the theme of your site, taking into account “search volume” and “competitiveness”.

In the early stages, select keywords with low competitiveness to increase the number of articles that are more convenient, and increase the domain power (power of the site) while gradually increasing the number of search inflows and incoming links by top ranking.

Then, when the domain power increases and the search ranking of each article rises at a stretch, select keywords such as high competitiveness and search volume "over 10,000" to increase the number of articles.

* Reference: SEO cases of sites that have significantly improved their rankings over about three months. 

In this way, it is important to increase the number of articles that are strong in SEO while gradually selecting keywords and making them more convenient.

Decide the title

The title is decided according to the following two points.

Include action keywords
Align with top competitors
Include action keywords
Include the selected countermeasure keywords at the front and make them stand out in the search results, and make the title as follows.

For example, in the case of the measure keyword"headline tag":

PC search results:

Mobile search results:
In this way, it is possible to create a title considering convenience that emphasizes the relevance to search queries on all devices (PC / mobile), without being omitted by “...” due to the number of characters.

Align with top competitors
The title should be as follows, depending on the trend of the top competitors.

Example, when searching for the keyword " headline tag"
in this way,Top pages tend to have titles with the theme of"how to use"or "use properly"or "headline tags" you can see that

In other words, adopt the information that users who search using the heading tag more like "how to use"and "use differently" and create the following title considering convenience while including it in the wording.

"Title tag" manual which is the basis of SEO
ConclusionLet's decide the title by including the selected keyword and creating it according to the tendency of the top competitors.

Checking the search results, adopting the trends of the top pages, emphasizing the relevance to the search query, and creating a convenient title is the key to making SEO-strong articles.

Set headings 
The headline of the article is combined with the wording of the title and marked up with the h1 tag as follows so that it can be seen in the first view of the page to do.

Example, when the title text is [How to use headline tags] h1 to h6 correctly used.

HTML source description example:

On the browser:

By marking up like this,Visitors who click on the title of the search results can read through the article smoothly.

The h1 tag is the most important heading tag as described in the "W3C HTML5 Specification" as follows.

The number in the element name indicates the level of the heading, and the levels are defined in order from the highest level, h1 element, to the lowest level, h6 element.

As you can see, the h1 tag is the most important headline tag, and Google officially mentions it as follows.

Heading tags display the enclosed text larger than normal text on the page, giving users a visual clue that the text is important and helping them understand the content of the content below the heading text. It will be easier to understand.

In other words, it is important to determine the headline and make it easy to understand, and make the article strong against SEO while considering the user's convenience.

Decide the table of contents (* Article composition)

To assemble the structure of the article, create a table of contents along the following points.

Fit to title contents
Include related keywords
Fit to title content

Create the following table of contents according to the content of the decided title.

For example, if the title is " [How to use headline tag] h1 to h6 correctly used"

In this way, it is important to compose the article structure while creating a similar table of contents and increasing the relevance with the title.

Include related k

Create a table of contents as shown below, including related keywords that can be found using the Google search function such as "contents of top competitors" "suggest" "keywords related to".

Example, in the case of the measure keyword "headline tag"

In this way, create a table of contents that includes related keywords, and organize articles while providing specialized content that specializes in keywords

Conclusion In particular, let's create a table of contents and structure articles, incorporating necessary information from the content of the top competitor pages.

The top competitors are pages that are actually rated by Google.
Adopt common content from these pages and incorporate it into your table of contents, aiming for an SEO-friendly article that is highly relevant and relevant to your search queries.

Write articles along the table of contents

"Determine the table of contents based on a table of contents that you created in", you write an article along points such as the following.

Use heading tags

Combine sentences including keywords

Use appropriate HTML tags

Consider UX (user experience)

Use heading tags

Mark up the items in the table of contents with heading tags (h tags) as shown below.

HTML description example:

In this way, let's write an article using h2 tag and after, using heading tags up to h6 tag properly according to the hierarchical structure of the table of contents.
Combine sentences including keywords
Summarize the text as follows, including the keywords for the measures at the beginning and end of each section.

Example, when the measure keyword is "headline tag"

In this way, write articles while inserting measures keywords in key places to make sentences relevant to search queries.

Use appropriate HTML tags

Use h tags for headings, p tags for paragraphs, and ol, ul, li tags for list items and bullets, and mark up with the appropriate HTML tags as shown below.

In this way, you can use tags according to the use specified in the W3C specification in advance, and write HTML code that is easy for search engines to recognize, and finish articles that are strong against SEO.

Consider UX (user experience)

In pursuit of Easy to read, easy to use and Easy to understand, it is necessary to devise ways to improve user convenience as follows.

Make it stand out

Make important words stand out by adjusting the size and color of underline, bold, and text

Use images

Insert images that make the text more understandabl

Make room or space

Provide sufficient space between lines, character width, top, bottom, left and right to make important content easier to read

Increase the credibility of information

Improve the credibility of information by quoting and supporting famous sites and official sites

Providing original information

Providing original information that is unique to your own site, by expressing words and opinions different from those of other sites

Optimize mobile pages

Optimize mobile pages with easy-to-read pages for smartphones and tablets

In this way, create articles that are strong in SEO while devising ways to improve the UX (user experience) to make the visitors more satisfied.

Operate
Operate in the following procedure while following the transition of the search ranking for each
Find unranked articles.

Check the ranking of countermeasure keywords that have not been ranked in the search console as shown below.

After clicking on the keyword that has not been ranked higher, switch to the Page tab to display the URL, and you can find articles that are not ranked as follows.

In this way, identifying URLs that correspond to non-ranked measures keywords and picking them up as rewrite-targeted articles is a key point in the process of creating an SEO-resistant article.

Update the article [rewrite] (* increase the number of characters, delete content, etc.)

Update the articles to be rewritten found in Find articles that are not ranked along the following points to do.

Check the keywords you are visiting.

Check the search query that is visiting the article in the search console, delete unnecessary information, update the article while adding the necessary information

See top competitor trends

Review the changing trends of top competitors to understand the information required by search users, delete unnecessary information, add necessary information, and update articles

Check the browsing status of the content

Update the article while checking the read status of the article by color with the heat map tool and deleting unnecessary information that is not read

In this way, it is important to make repeated optimization while keeping track of the search keyword transition by improving each non-ranked article in order to create a good one

Conclusion Improve relevance to your search queries and provide a more satisfying page.
By doing so, you can approach articles that are strong in SEO and easily evaluated and ranked high by Google.

Conclusion

Create pages that are convenient for SEO-friendly  articles.
It ’s important to aim for higher rankings while increasing the relevance of your search queries and making your articles more satisfying.
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