Simple Steps to create a 100% working ranked website

Simple Steps to create a 100% working ranked website
Regardless of whether internet sales are your profession or if you are just beginning to be interested in this world, you will surely know that without a good position in the search engines your website is doomed to fail. Of course, it all depends on where in the world you are and where your market is, but today Google and Bing are certainly two of the most dominant search engines used by 85% of Internet users.
All search engines Yahoo ,  Ask ,  Aol ,  Baidu ,  Yandex ...) have almost the same rules according to which they rank the websites. This time we will only pay attention to a part that is of the greatest importance and that should be used when creating the website. Be careful because without a high quality foundation and without a high quality website you cannot get good results.
1. DO A RESEARCH AND MAKE A PLAN
Do some research with your friends and acquaintances. Present your idea, learn more about your reaction. If you like them, go to the next step - create a planner.
But be careful. Before you start planning website creation, think about how to use it. It is not the same if you create an information website or a website whose purpose is to sell a product or service. If you create a website just to make money, your project will surely fail. You have to be sure that for the creation of the high-quality, profitable website, a good plan (creating a business plan is a desirable option), it takes a lot of time and money to implement the plan and in the end also have good search results.
This is the key step. Only when you are sure that you have a good idea can you proceed to the next step.
2. FIND THE RIGHT WEB AGENCY
Today there are many web agencies that offer website creation. There are also many developers and programmers who create websites independently, (of course) cheaper than web agencies.
No matter who you choose, make sure you work with trustworthy people who may have references. It is very important that you create a website with as few errors as possible, because a faulty website can cause a headache.
The choice of the right platform for creating websites should be made by the web agency or the person who creates the website. It is important to emphasize exactly what you want right from the start, because you choose the most suitable platform.
3. CREATE A WEBSITE STRUCTURE
When you find a person or agency with whom you have agreed to create the website, the time has come to take the next step. It is very important that you create a good website structure.
When you start building the page structure, it would be best to do some research first. First, look at how the competition does it. Think about which keywords are important for your website. Google and analyze the web pages on the 1st and 2nd page: what is their menu and homepage structure, how much text is there and what is written, how good is the navigation, how do you get the information you need etc.
Now if you know a little more about how the structure should look like, roughly outline your website structure, but do not fit to copy on other websites. It is very important that you have unique content on the website because Google ensures it. Create the menu and submenu structure, imagine what could be on the homepage, what should be highlighted, etc.
Try to create an internal link structure immediately. Connect logically. The most important pages should be presented on the homepage, link them, connect inner pages to each other, so that access to inner pages is easier. The main categories or products should be on the homepage to highlight what is important to you.
Keep in mind that you create the website for the users and not for the search engines, make every effort to make search easier and to offer the required information.
When you're done, get advice from someone who has Internet marketing experience . Talk to the agency that created the website, ask for help to be sure the structure is good.
4. WEBSITE DESIGN
4.1. YOU HAVE CHOSEN WEB AGENCY
When the purpose of the website has been determined, ie what it is for, when the menu structure, main and inner pages are devised, the time has come for a visual presentation. If you leave the website creation to a web agency, the developers will create the graphical presentation of all websites: homepage, portfolio, product page, blog ...

Make sure that what the web developer has thought up is exactly what you want, do not hesitate to point out the possible defects. Make an effort to view the website from the functional side, considering whether it would be logical for you as a user to move through the website as presented.
If you are satisfied with the design, the elaboration follows.
4.2. YOU HAVE DECIDED TO CREATE THE WEBSITE OUTSIDE OF THE COMPANY
What if the website is created by a person who does not come from a web agency but who offers their service independently?
In this case, your task is a little more complicated. You need to research and find examples of the websites that you like and specify exactly where and what you want on the website. Challenge programmers to keep you up to date.
It is imperative that you point out any shortcomings to him, just like with the designer before. It is very important that the website has all the categories you think is necessary. If you think that part of the website is not logically created or you are not getting along, be sure the users will feel the same. Every element of the website must be logical.
5. WRITE AND POST HIGH QUALITY CONTENT
The time has come to write content and post it. This can be complicated and takes a long time because the whole process takes a lot of research.
You can always hire a copywriter for this because he is responsible for the professional writing of content. You should explain your ideas to the copywriter in the best possible way (now you are happy because you have planned your first steps wisely and carefully before you have found the web agency). Avoid unnecessary details, but make sure that the copywriter gets enough information to create high quality content.
5.1. DON'T COPY
On the other hand, if you decide to save money by writing content, you have to plan a lot of research. You have to spend a lot of time on the topic of website. You already know the structure of the website and the content to be written. Research the competition, but don't copy the content , Google will notice, no unique content will not rank well.
Write the content yourself using the keywords you want to position yourself for. Use these keywords and their variations in texts, titles and subtitles. But be careful not to use the same word too much, ie you should use a keyword or phrase a maximum of three times on one page.
5.2. CONTENT IS THE KEY TO SUCCESS
A website that has good structure, excellent functionality and content and that meets user expectations as a whole has all the prerequisites to rank well in search engines.
5.3. DON'T FORGET CTA
You often forget that. Try to have “call to action” wherever possible. Forward the user to the product or service. Point out interesting blog texts.
Don't forget what the goal of website is, invite users to read more content or buy your product. Do not be pushy by inviting you to shop right away. You should make sure that you need the product or service you are offering. Help them understand that they have a problem that CTA can solve.
WHAT SHOULDN'T YOU DO
We have introduced some points, what should you do so that you can later have good positions in search results with the help of SEO optimization.
In any case, you have to avoid the following:
A) AVOID SITUATIONS WHERE YOU WILL CONFUSE USERS
A link that leads nowhere (or to page 404 that does not exist), a link that leads to the inappropriate page (you explain one thing, the link leads to something else), contact form not available and the like. All of this can contribute to the poor quality of the website, which also affects raking. Always strive to make it easier for users to find what they need.
B) AVOID DOUBLE PAGES are the most common reason why a website cannot rank up. Avoid creating duplicate content.
If you have a product that has different grammages, for example, do not create multiple pages for each package. Although you think that would be a good idea, website will not work well, it will confuse both users and Google. Solve this in another way by, for example, adding a way for the user to choose the quantity they want to buy.
C) GROUP THE CONTENT FROM THE SAME CATEGORY ON ONE PAGE
Do not describe your product in three different URL addresses (URL address is where your website or file is located on the Internet). Create a page where you will describe everything that is necessary for the product.
D) AVOID UNNECESSARY KEYWORDS
A website that contains far too many keywords will certainly not rank well. Google has developed algorithms that can follow all of this and no manipulation is allowed.
You should write content for users, not the search engine, because that's the only way to succeed.
E) DO NOT CREATE A WEBSITE FOR ADVERTISING
It is not a good idea to develop a website with the purpose of attracting users to advertise, or just having Google Ads on the website.
Be very careful: users don't like advertisements or read too much content. If you have a corporate website, forget about advertisements. They cannot be of importance.
F) INFORMATION CONTRIBUTES TO QUALITY
Your website must contain useful information. You can only dedicate yourself to page magnetization and advertising if it is visited enough.
If you adhere to a number of rules while building your website by constantly working with designers and programmers, your website will definitely have good search results. If you then devote yourself to page optimization, you will increase your chances of winning over the competition and positioning yourself on the first page of Google.
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